Connecting with consumers when they’re on the go is more important than ever, and text message can be a highly effective technique.
But the proliferation of mobile devices doesn’t guarantee marketing success. If your pitches don’t resonate with consumers and motivate them to act, then your efforts are for naught.
Here are five tips for writing marketing texts that get read and produce results for your brand or Products:
1. Be brief and focused when you are writing.
Your text message should be laser focused and brief. There’s no room for fluff in mobile marketing. Know who your target audience is and speak directly to it. Leave out extra details and simply describe how to take advantage of your offer and its benefits.
2. Avoid hype, slang and abbreviations mistake.
If your text message looks like spam, Fraud, Criminal activity, consumers will delete it without a second thought. It’s critical that you leave out anything that might seem too slick and promotional. That includes marketing hype like “amazing” offers, slang and text abbreviations, all of which cheapen the perception of your brand and can destroy your campaign.
3. Offer something valuable.
No one wants to receive texts from a company unless the messages offer something of immediate value. Because text messaging is an instantaneous medium, you should include real-time offers. Whether you’re providing information about a sale or a new product, the message should describe the benefits of sms receiver.
4. Identify yourself Clearly.
How often have you received a text that doesn’t identify the company or brand? Instead, you often see a phone number you don’t recognize and a vague message that could have come from any number of companies. And how often have you simply deleted those anonymous messages? It’s essential that you clearly identify your business or brand to avoid getting the spam treatment.
5. Make consumers feel special.
Don’t clutter consumers’ text message inboxes with offers and news they could easily get from your website or your brick-and-mortar locations. Instead, make recipients of your texts feel they’re special and have qualified for an exclusive promotion. Otherwise, they will most likely opt out of receiving any future texts from you.